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"Cheesy Gene," better known as Gene N. Landrum, Ph.D. is a Silicon Valley pioneer who is best known for creating Chuck E. Cheese with Nolan Bushnell. Gene was also responsible for launching Atari Home Consumer Division and personally wrote the Functional Specifications for the legendary Atari 2600 Video Computer System. Dr. Gene is a high-tech startup specialist turned professor, author and lecturer who consults on strategic marketing opportunities, visionary leadership, new product launches and startup. After years of interacting with creative geniuses in Silicon Valley he decided to see if the Einstein's of the world were similar to the iconoclast in the Valley. This resulted in a doctoral dissertation on the personality characteristics of creative and entrepreneurial genius titled The Innovator Personality plus nine books on the secrets of fame and fortune. In the three decades since the inception of Atari, Gene has remained close friends with Atari founder Nolan K. Bushnell. Gene also serves as Chairman & CEO of The Syzygy I/O Corporation created by Super-Gang member Syzygy Justin. Gene spent his childhood in Cincinnati, Ohio, relocating to Silicon Valley in his 20's. Gene is currently a resident of both Naples, Florida and Lake Tahoe, California.