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In 1972, Nolan Bushnell and a
few friends founded Atari with only five-hundered dollars and
a dream to affect the entertainment and technology worlds forever,
introducing the most creative and cutting edge innovations.
"Nolan always fancied himself as an entertainment guy,
not a videogame guy." stated Larry Seigel, former head
of Atari operations, in a recent television interview. The truth
is, Nolan Bushnell wasn't in the business of creating new game
titles or systems, he was in the business of creating exciting
new ways to have fun through technology, "Innovative Leisure"
as Nolan referred to it. Early on, during the development of
the Atari 2600, Nolan had contemplated one day creating a "take
it anywhere videogame system" which was initially ignored
by the other corporate leaders within Atari. However Nolan had
envisioned early on the potential of a portable videogame that
could be treated like a record player, where you can purchase
new games to play on the portable game system, unlike the monotony
of the dedicated single-title portable games of the late 1970's
and early 1980's.
:: Atari 2200, the Portable
Video Computer System ::
In 1981, as Atari was enjoying
the height of their success and popularity, Atari under Warner
Communications began to contemplate an idea that originally
crossed through the mind of Nolan Bushnell's a few years prior.
Atari began work on the Atari 2200, which was to be a portable
game system, fully compatible with the entire library of Atari
2600 software. The initial idea was very exciting, but it did
not get very far within Atari. Problems surrounded the portable
device, right down to the design criteria. The Atari 2200, against
popular belief, was not a small handheld device, similar to
the portable game systems we have become accustom to during
the 1990's. However, the 2200 was to be a smaller, more portable
version of the 2600, and lacking good direction in design criteria,
2200 concepts more often than not ended up being nothing more
than a boxy 2600 with a handle on it. Concept sketches of the
2200, done by Reagan Chang, had many different variations in
designs, some incorporating built-in joysticks, carrying handles,
dials, paddles, and even the occasional detachable portable
monitor, similar to that of the more recent PSone portable monitor
device which attaches onto the back of the unit. Atari 7800's
Jon Michael Dyer put the relationship most in perspective :"Probably
the closest thing I've ever seen to the Atari 2200 concept would
be the package Sony is now offering for under two-hundered dollars
which includes the tiny PSone, monitor, and cigarette adapter.
That's essentially all the 2200 was supposed to be, a smaller
lighter more portable version of the most popular game system
of its day which could play all the games. The main letdown
though is that you cant pull it out of your pocket at an event
and just play. You have to plug in to things." The Atari
2200 project ended up being canceled in 1982, as Atari had more
pertinent projects to focus on. Recently, designer Reagan Chang
donated his 2200 conceptual drawings to Curt Vendel at the Atari
Historical Society. To view these concepts, please visit the
AHS Atari 2200 page, at http://www.atari-history.com/videogames/2200/index.html.
:: The Epyx Affair ::
Fast forward to 1986. There were
a few engineers inside the Amiga computer company who had recently
left Amiga to join Epyx, a small game company which has been
known for its games on the Atari 2600 and 7800 during the mid
to late 1980's, including Summer Games, Winter Games, and Impossible
Mission. These engineers began working on a project they referred
to as the "Handy." The Handy was a the first fully
functional portable video game system, which was rich with features,
including a flip feature for left handed players, 16mHz 6502
processor, excellent sound capabilities, and plenty of colors
on the backlit screen. What's more, the Handy had a simple and
efficient networking language, which would later be referred
to as "com-lynx" and allowed up to eight Handy units
to be connected into one network to allow for screaming competition
and co-op action. By 1987 the Handy was ready to go, however
Epyx, financially strapped for cash, was not.
:: "The First Intelligent Move" ::
As Atari Historical Society founder
Curt Vendel put it, "Atari Corp. finally managed to do
one of the first intelligent moves." Now under the control
of tyrant Jack Tramiel, Atari had been making one bad move after
another, ever since the Tramiel family started to pull Atari
in their direction. However, being the shyster that he is, Jack
Tramiel saw the opportunity to take advantage of a friendly
financially strapped company with a new technology that Jack
had his eye on. Jack Tramiel ended up securing the Handy technology
from Epyx, who could not afford to produce the revolutionary
system, and was eager for funding for their other projects.
And so in 1987, the Handy became the sole property of Atari
Corp, and recrissened the "Atari Lynx."
What doesn't make sense is why
the release of the Lynx was delayed until fall 1989. Purchased
in 1987, the Lynx technology apparently sat on Jack Tramiel's
shelf for over a year and a half, but the question is why? "I
still have original boxes for the Lynx I systems that say "Copyright
1987 Atari Corp." on them, but the system was not released
until 1989." says VIDEO61 owner and operator Lance Ringquist.
"Jack had a real bad habit of sitting on technology, and
shelving projects for no apparent reason. He did it with the
7800, he did it with the [2600] Junior, and he did it with the
Lynx. But why?" The long wait could not have been due to
technical problems or re-engineering from the original Amiga/Epyx
design. It appears that the only noticeable changes Atari made
to the first release of the Lynx, from the original Handy system,
was to change the internal speaker and do away with the thumb-stick
on the Lynx control pad. (This design was nearly identical to
that of the European JoyPad for the Atari 7800 and other 8-Bit
systems.)
:: The Launch ::
By the end of Summer 1989, the
technology was ready, and so was the world. Feeling the heat
from the looming Nintendo Gameboy release, Atari introduced
the Atari Lynx in early Fall 1989 around the "back to school"
time. The $189.95 Lynx came packed with everything you needed
to get started, including an a/c adapter, com-lynx cable, and
the California Games game card, which was a small wafer about
half the size of a credit card, on which the game was stored
on a ROM. The Lynx held its own against the Nintendo Gameboy,
although twice as much, the Lynx featured 16-Bit graphics and
stereo sound, along with a large full-color display, something
the Gameboy desperately lacked. However the Lynx suffered from
a few problems. For one it was large and expensive for Atari
to produce, and with Jack "cut corners at any chance"
Tramiel at Atari's helm, that was a problem which needed to
be solved. Another problem was the finish of the Lynx its self.
Again, Jack Tramiel had skimped-out on production costs, and
instead of having the Lynx molded out of grey plastic, he had
it produced from much cheaper clear white plastic, and then
the systems were literally painted a soft grey color. However
after long game play, the paint was prone to rub off, leaving
huge white marks exposed on the nearly two-hundered dollar unit.
:: The Other Launch ::
As Atari set out to fix the minor
problems with the Lynx, they ended up completely redesigning
the unit. In 1991, Atari relaunched the Lynx, with new packaging,
new game card designs, and a whole new sleek black "stealth"
look to the Lynx. The new system, still named the Atari Lynx,
but referred within Atari and by dedicated gamers as the "Lynx
II" featured rubber hand grips on the back of the unit,
a clearer recessed backlit color screen with a power save option,
and a new compact design. There were drawbacks however. Jack
Tramiel took cost-cutting measures in the redesign that were
to the extreme. The system shells and buttons were actually
very nice, however internally the Lynx II "guts" had
some problems, including power plugs which would loosen fairly
easily, and a disappointingly weak speaker that did not do the
Lynx custom sound architecture justice. However the Lynx II
was still a nicer system than its main competition, the Nintendo
Gameboy, and Sega GameGear, yet the Lynx still felt the heat
from the four-hundered dollar NEC TurboExpress. However Atari
had a nice line of quality accessories for the Lynx, by many
accounts, are yet to be matched by other game companies. Lynx
accessories included high quality plush system pouches and carrying
cases, bulked up power adapters, and even a nifty sunshade &
screenguard which would keep the glare out of the display, and
when closed keep dust off of the screen.
:: The Effects of War ::
As Atari pressed the Lynx forward
during its 1991 relaunch, world issues for the first time had
a profound affect on the gaming industry, especially the Atari
Lynx. The Atari set the Lynx II loose just as conflict was heating
up in the Persian Gulf. Games such as Steel Talons and especially
Blue Lightening (which is by our counts, the best selling Atari
Lynx game next to California Games) were staples of the Lynx
game library, and gamers took note of the sleek new "stealth-like"
design of the new Lynx system. The Lynx's target audience was
feeling the patriotic effects of war, and in turn, that gave
sales for the Lynx a big push. For the first time, gamers could
storm into Iraq and take out Saddam Hussein and his empire of
evil, all while riding home on the bus, or going out to dinner.
Needless to say, 1991 and 1992 were the best years in sales
for the Atari Lynx.
:: Game Over ::
As the years grew farther and
farther away from the days of the 7800, and nearer and nearer
to the days of the Jaguar, the Lynx was caught right in the
middle. When Atari wasn't focused on the 7800, it was focused
on the Panther or Jaguar. The Lynx just got lost in there somewhere.
Atari almost never advertised the Lynx after 1991, leaving Toys
R Us, Kay-Bee, and Sears sweating once again. However this time
the stores had had enough with Atari. One by one, starting with
Toys R Us in 1994, toy stores, electronics stores, and other
retailers began clearing away the Lynx and its state-of-the-art
games to clear out shelf space for Turbo Grafx-16 and the ever-growing
Super Nintendo. Atari aficionado held hope that the Lynx still
had life in it, going on rumors of Lynx/Jaguar Compatibility.
One of the early design credentials for the 16-Bit Atari Panther,
was to be that it could play Atari Lynx games on the television
set. Once the Panther grew into the Jaguar, Atari was still
considering a cartridge adapter which would allow for Lynx games
to be played through the Jaguar, as well as a special com-lynx
cable which would allow the Jaguar to utilize the Lynx as a
high-end game controller. However none of these hopes ever materialized,
yet again due to the dismal corporate policies of the Tramiel
family.
In 1995, we saw the end
of the retail shelf life of the Atari Lynx, sadly during the
holiday season. The Lynx held its own against fierce competition,
and to this day stands alongside the NEC TurboExpress as the
"Greatest Classic Color Portable Game System of all time."
Today, the Atari Lynx still has a very strong following of dedicated
Lynx gamers, the most famous of who is ex-Atari programmer Harry
Dodgson who has created such new games for the Lynx as Othello.
Atari 7800.com is dedicated to the survival and legacy of the
Atari Lynx, as we continue to offer sales and support for the
greatest hand held system of all time.
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