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"The truth is, the SuperSystem
is a piece of *%$# ...and we all know it!" stated
a frustrated Ray Kassar, Atari President under Warner, to an
Atari engineering employee outside of the Atari world headquarters
in 1982. It was the beginning of the end for the Atari everyone
had known and loved for so long. Nolan Bushnell's dream was
about to begin a slow and painful death which is still looming
over us to this day, and at that point in time, Atari was dramatically
losing enthusiasm with their latest system, the Atari 5200 SuperSystem.
It was time for a change. Atari had to pull out all the stops
to try to save not just the company, but the industry as a whole.
This was the beginning of what was arguably one of the most
innovative periods in Atari's history. This was the birth of
the Atari 7800 ProSystem.
:: The Dawn of Atari ::
It all began in 1972 with Atari
creator Nolan Bushnell's dream of creating electronic games
which would harness a television set or rastor display as a
playing field. With help from friends Ted Dabney and Larry Bryan,
Nolan took advantage of his amusement park background and experience
with electronics and created what would grow to be our beloved
Atari. Soon, Bushnell was the head of the world's most revolutionary
self-start company, which would change the course of history
as we know it. One good example of Nolan's impact upon the world
is the existence of both Macintosh and Windows. Bill Gates got
Windows from Macintosh; Macintosh was the brainchild product
of Apple, which was started by Steve Jobs; Steve Jobs came from
Atari, and Atari was started by Nolan Bushnell. Atari started
it all. In the very beginning, Atari started out with arcade
machines such as PONG and Computer Space. Many of the most popular
hits in the arcade bore the Atari Fuji logo, such as Asteroids,
Missile Command, Pole Position, and Lunar Lander, and home entertainment
was no different. PONG by Atari was the most popular home video
unit of the time, next to Sears Telegames Pong which was manufactured
by Atari as well. Soon Nolan had the greatest idea of all, to
bring a gaming console to market which could do more than simply
play variations of pong, but rather an entire line of games
which could be contained in cartridges that would plug into
the base unit. Nolan had created the cartridge based home game
system, and it was called the Atari 2600 Video Computer System.
In order to gain capital for the
production and development of the 2600, Nolan had to sell Atari
off to Warner Communications which in turn sunk its deep pockets
into the 2600. In the fall of 1977, the Atari 2600 Video Computer
System was released to the public, however it wasn't until the
subsequent release of Space Invaders on the 2600 that the gaming
system reached its full potential in the consumer market.
:: The Atari 3200 ::
By 1981, Atari was taking off,
the 2600 was a true success, and the future couldn't be brighter
for the empire under the Fuji However, Mattel's Intelevision
was hot on the tail of the quickly aging 2600. It was in 1981
that Atari began its venture into the future with its next generation
of home gaming systems. Atari's goals were simple, and the objectives
were laid out. They wanted to produce a higher-energy home gaming
system with arcade quality graphics, sound, and control. State-of-the-art
accessories would be made available and the system was also
to be reverse-compatable with the existing 2600 technology and
would feature advanced controllers for serious gamers. Development
soon began on the Atari 3200 SuperSystem X, which was to be
released within an 18 month deadline.
The following is a quote from
Curt Vendel as posted on the AHS website: "According
to engineering logs, in 1981 Atari began work on a new video
game console to replace the Atari 2600 Video Computer System.
This new console during development took on many codenames:
Sylvia, Super-Stella and also... PAM (with notes next to it
saying "Super-Stella: Multipurpose". This new console
was to be based on a new 10-bit processor and would have more
memory, higher resolution graphics and improved sound while
maintaining compatibility with all existing Atari 2600 console
games.
Prototypes
were built and one or two preliminary games were written for
the new "super" console. However before the design
could be finalized on the new console, the feedback from the
programmers was that the console was too difficult to program
on and they didn't want to do games on it since it was so difficult.
Time was running short, Intellivision was breathing down Atari's
neck so to speak and rumor had it that other companies (Coleco,
Tonka) were developing new game consoles. The 2600 with its
aging technology was in danger, a new console was needed and
quickly. Before project Sylvia even got a name (The console
was named ATARI SYSTEM X) the project was canceled and replaced
with a quick solution. Repackaging the Atari home computer technology
into a game playing console codenamed PAM, Atari almost named
the second "SYSTEM X" PAM which would have stood for
P.ersonal A.rcade M.achine, however Atari 5200 was chosen.
During the development of the
new Atari 3200: System X, Atari was also preparing a clone version
of it to be sold through its Sears distribution channel. This
console was to be called the Sears Super Arcade II. Actual prototypes
do exist of the case designs. "
:: The Disappointment of the 5200 ::
As stated in the quote above,
the Atari 3200 SuperSystem was simply declared too difficult
to program for and was scraped in favor of the easier way out
with the 5200 shortcut. Atari opted to drop all development
of the 3200 SuperSystem, and create a gaming system out of existing
Atari 800 technology. The result was the Atari 5200 SuperSystem
which was released as "Atari's Intellivision Killer"
in 1981 to mixed reviews. The system was the most advanced Atari
had ever produced, however it came out limping with many flaws.
For one, the graphics were questionable; although they were
better than existing 2600 technology, they were not quite par
with CBS electronics' ColecoVision. Secondly, the unit was absurdly
oversized. This was during an age where size truly mattered
in a gaming system, a styling situation comparable to cars with
large fins in the back which were popular during the 1950's.
Thirdly, the unit was NOT out-of-the-box compatible in any way
with existing 2600 technology. This was truly frustrating to
longtime Atari players. Finally, and worst of all, the controllers
were an absolute nightmare to use in most cases. While they
did feature pause and reset options on the controller, they
were confusing and flimsy. The analog joystick was not self-centering
and made games such as PAC-Man a disaster to play. People scrambled
for 3rd party joysticks and asked Atari "what went wrong"
The SuperSystem was quickly failing
to meet the needs of home gamers who expected great things from
the most advanced Atari product on the market, and it soon became
clear that it was time for damage control. Atari had begun to
lose their "anything is possible in the futuramic world
of Atari" luster and the dream was slowly slipping away.
Early on in 1983, Atari began asking consumers what they wanted
in a home gaming system. The answers were clear. They were the
same answers that had been in Atari's back pocket all along.
The people wanted a system that was simple and easy to use.
It must be attractive, have precise controllers that were not
overly confusing to use but were more comfortable to hold in
the palm of your hand than the 2600 joystick. What was wanted
most was a system with arcade quality graphics yet is still
fully 100% reverse compatible with existing 2600 technology.
:: Atari 3600 : The Game System of Tomorrow... Today!
::
Atari soon began their effort
to make right what once went wrong. They took the existing 2600
technology and redeveloped it into what would be called the
Atari 3600 System X. This new system was to be the vehicle to
take us into the future of home videogames. The graphics it
was capable of producing were so intense for its time, Atari
unfortunately never truly harnessed its full capabilities. The
3600 would be the most powerful home gaming system Atari had
ever created, and it would meet all of the objectives they had
set forth. The 3600 would be sleek, handsome, and fully compatible
with all existing 2600 games and accessories right out of the
box. It was to feature arcade-quality graphics and would come
packed with Atari's new precision ProLine controllers which
would fit comfortably in the palm of your hand. What's more,
Atari added an encryption code to the cartridges and system
to prevent unlicensed production of games for the unit, hopefully
preventing another market flood of games.
Soon marketing got hold of the
3600 and decided that it needed a new name. A higher number
was decided upon to give the system prestige. The 3600 soon
became the Atari 9000 Video Computer System. The 9000 was bumped
up to the top of Atari's priority list, and became the company's
pet project. Development continued onward, and soon the electronics
of the unit were crafted. Atari, along with General Computer
Corporation had developed a new chip set named Maria that was
capable of producing over 100 sprites, and a much better color
palate for increased graphics and resolution.
:: The Atari 7800 ProSystem is Born ::
Soon after the 3600 was changed
to the Atari 9000 Video Computer System, marketing gave it yet
another name change. The 9000 soon became the 7800. Since the
system was 2600 compatible and featured 5200 graphics, it was
summed up to 7800. The 7800 was to utilize the all new line
of Atari ProLine accessories, thus it was dubbed the Atari 7800
ProSystem, and so the 7800 was born.
Atari decided on a handsome case
for the 7800 ProSystem. It was to be a redesign of the Atari
2800, an Atari 2600 compatible unit which was released in Japan.
The case design was slim, sleek, and handsome. They stripped
off the futuristic touch-sensitive buttons of the 2800 and slapped
on what was Atari's trademark at the time, a metal name plate
across the center of the unit. Small adjustments were made to
the exterior of the 2800 and it soon became recognizable as
the handsome look of the Atari 7800 ProSystem.
Pictured above on the left is
a prerelease Atari 7800 ProSystem taken from an Atari press
release photo from early 1984. This was the final look of the
7800 ProSystem, however you will notice a few slight variations
in the design. For one, the "select" and "reset"
buttons are switched, and the metal name plate features the
original color design rainbow which changed in color after the
first few hundred units or so. Pictured to the right of it is
a prototype ProLine controller, which is also slightly different
as the word "Atari" on the metal plate is upside down
from its standard position.
:: The Fabulous Eleven ::
As far as graphics are concerned,
Atari decided to take advantage of the arcade quality graphics
chip, code named Maria, that the 7800 ProSystem possessed, and
began to release for the first time in Atari's history, home
versions of videogames that were so close to their arcade counterparts,
that it was at times difficult to notice the difference. Atari
pounced on this opportunity and started developing home versions
of arcade staples, right off the bat. The first line of game
cartridges designed for the Atari 7800 consisted of Centipede
(CX7801), Asteroids 3D (CX7802), DigDug (CX7803), Food Fight
(CX7804), Galaga (CX7805), Joust (CX7806), Ms. Pac-Man (CX7807),
Pole Position II (CX7808), Robotron: 2084 (CX7809), Xevious
(CX7810), and Desert Falcon (CX7811). These games became known
as the "Fabulous Eleven" line of games which were
to be released in 1984 along with the 7800 ProSystem.
Pictured below are several pictures
taken from slides Atari was showing the press prior to the release
of the Atari 7800 ProSystem. These are screenshots of recognizable
games, however at the time these were released, the games were
not nearly finished. You will notice several differences in
the graphic layout of these games. They are all distinctly 7800
specific, however they have a 5200 flavor to them as the graphics
have a certain bulkiness that was resolved in the final releases.
Click on the thumbnails below to see a larger version. (None
of the images, above or below may be used in any other way without
our written consent)
:: ProLine Accessories ::
Atari was also creating some
nifty bells and whistles for its new ProSystem. First off, GCC
had developed a "High Score Cartridge" exclusively
for the 7800. This was to sit between the 7800 and the game
cartridge and would save your high scores on the HSC to enhance
competition. Also created exclusively for the 7800 was the Atari
7800 ProLine Keyboard, which would turn the 7800 into a full-blown
Atari 8-Bit computer. It was to be completely compatible with
Atari disc drives and thermal printers to enhance the feel of
a true computer. Atari was also developing "SUPER GAME
CARTRIDGES" such as Ballblazer, Desert Falcon, and Impossible
Mission which had enhanced graphics and sound with virtually
unlimited memory for programming. Lastly, interest was shown
in creating a LaserDisc peripheral add-on which would sit beneath
the 7800 unit and would have extreme graphics and sound.
:: ProSystem Packaging ::
Atari was not about to let the 7800 go unnoticed on the shelves
at the toy and electronics stores. They had developed a flashy
packaging system that differed from the packaging of the 2600
and 5200 of an earlier day. First of all, the main colors for
the 7800 were to be silver and purple. The 2600 colors were
silver and red, and the 5200 colors were silver and blue, and
since 2600 + 5200 = 7800, Atari also concluded that Red + Blue
= Purple. The box design and label designs were beyond beauty
for its time. The silver used is beyond comprehension, and we
cannot reproduce it in full on the computer. The game labels
and packaging featured silver aluminum graphics that were most
likely developed in Atari's Holoptic Lab. They feature a bright
silver background with a grid landscape that literally has a
3D holographic imagery look and feel to it. Below, are pictures
of some of the game cartridges in the Atari 7800.com museum
collection. These are prototype game cartridges for the Atari
7800 ProSystem. This is one of the only complete sets of 7800
prototype cartridges left in the world and they are indeed very
rare. You will notice the copyright on these games states 1984,
not 1986 or 1987.
:: The Ship Was Still Sinking... ::
Despite the promising future
that the Atari 7800 ProSystem showed, Atari was still losing
more than one-million dollars a day in 1984 for Warner Communications,
Atari's parent company. The Atari 7800 ProSystem was debuted
in May 1984 to absolutely rave reviews; however, less than a
month later Warner sold off Atari Inc. to a family known as
the Tramiels. The Tramiels were European immigrants who had
moved to Canada after the family patriarch Jack Tramiel had
survived Auszwitz. After having settled in Canada for many years,
Jack Tramiel started Atari's rival computer company Commodore.
However, Tramiel had been kicked out of his own corporation
for multiple reasons, and he was able to purchase Atari from
Warner for pennies on the dollar of what it was truly worth.
Moreover, the Tramiels were not impressed with the 7800 ProSystem,
or anything else the gaming end of Atari had to show them.
The following is a quote from
Curt Vendel of the Atari Historical Society: "When
Atari was sold to the Tramiels in 1984, the last the thing the
Tramiels had on their minds was selling video games. They wanted
the Atari name for selling their new computer which they put
all their effort into. The Atari 7800 was shelved. Then Nintendo
approached Atari back in 1983 to license and sell their Famicom
system under the Atari name since Nintendo didn't feel it could
compete against the once mighty video game giant. Nintendo was
told that Atari was not interested in their 6502 CPU based video
game system, also according to Michele Ebertin, former manager
of Atari's Consumer Electronics Division "marketing just
didn't like the idea of a game system with a controller that
didn't have a joystick on it, they hated the Nintendo controllers."
Nintendo decided that they would sell their Famicom in the U.S.
and called it The "Nintendo Entertainment System"
and it was an instant selling success. Atari Corp, seeing the
sudden resurgence in the video game market decided it was time
to pull the finished 2600jr that Atari, Inc under Warner Comm.
had developed in 1983 out of mothballs and take the Atari 7800's
which were also completed and sitting around for more then 2
years off the shelf and sell them in 1986. Well, it was too
little, too late. Nintendo had the market; lock, stock and barrel.
Not to mention Sega with its Master System was also hot in Nintendo's
tail, Atari was running third in a race it used to run a far
lead in first in the past."
:: Dead on Arrival ::
The Atari 7800 ProSystem was dead
on arrival at the toy stores. "We only received one shipment
of the 7800 in 1984 and that was it! We didn't get anything
for nearly 2 years after that from Atari as far as the 7800
was concerned." says Lance Ringquist of Video 61. What
had basically happened here was a case of child abuse. The Tramiels
neglected the brainchild of Atari as soon as they had purchased
the company. They let this advanced system sit on the shelves
for over two years, and the once advanced system had technology
that was starting to age.
When the 7800 ProSystem was eventually
released in 1986 by Atari under Tramiel control, the once promising
system came out the door limping. The Tramiels were a nasty,
dank, greedy, and most of all, stingy family who treated Atari
like their own personal bank account. They never put any money
or thought into anything they did. The first thing they did
to the 7800 ProSystem was cancel all the existing add-on technology
from the 7800 ProSystem lineup. First to go was the ProLine
Keyboard, followed by the High Score Cartridge. These promising
accessories were not to be. It truly was such a waste. The nail
in the coffin on all of this was the cut of the expansion port
on the 7800 units. The expansion port which had been built into
the first 5000 units was cut from further production, limiting
the 7800 to its self contained technology, and again cutting
all possibility of a LaserDisc add on.
The 7800 ProSystem came out of
the Borreagas Ave. headquarters with its head hung low. It was
without its great accessories, without its great management
from the Warner days, and even without its shiny silver labels.
In place were dull grey and black labels. that were totally
uninspiring as compared to their prototype counterparts.
:: Survival ::
Yet, The 7800 ended up living
a much longer life than had actually been expected. The 7800
lived a lifespan that lasted from its original 1984 release
until its absolute complete drop of store support in 1992, although
late 1990 is a more realistic time of death for the system.
During those 8 years, over 45 videogames were released for the
ProSystem library, however games are still in the works today
for the 7800 by independent developers such as Atari 7800.com,
and Video 61.
:: The Continuing Legacy ::
The 7800 legacy still continues
to this day. It walked along side the Atari Lynx released in
1989, and was replaced in December of 1993 by the Atari Jaguar,
a 64-Bit system that is still considered a modern game system.
The 7800 still has a passionate league of followers, such as
ourselves who truly have a never-ending passion for the ProSystem.
This was a system that had so much potential, and was capable
of so much more, yet was utterly under utilized. The 7800 represented
what Atari was all about. It was the only time Atari was able
to accomplish all of their objectives in their home system,
to be able to bring the arcade experience home to you in your
very own living room. The ProSystem thrived on the spirit of
Atari, the soul of Nolan Bushnell's empire which had taken on
some sort of "anything is possible in this futuramic world
of tomorrow" atmosphere similiar to Disney in the 1950's.
This was what Atari had always been about. Defying the boundaries
of imagination, defying the boundaries of space and time, flying
into deepspace to fight along side a giant fly, or guide your
star cruiser through the thickest of asteroid belts. The Atari
7800 ProSystem was a truly emotional experience for truly dedicated
Atarians everywhere. It gave people hope. It gave us all hope.
Hope that life was more than just work, but could be about play
and shenanigans as well.
The 7800 ProSystem has a new home,
a haven for Atari 7800 enthusiasts everywhere, and we are proud
to host the triumphant return of the 7800 ProSystem. The Atari
7800 ProSystem is alive again. Once again proving, there are
no limits. |
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